Natural Ingredients
Knowing how to navigate the world of ‘Natural Ingredients’ in food and other products can leave consumers feeling naïve and confused. The Food and Drug Administration (FDA) as well as Food Standards Australia New Zealand (FSANZ) do their best to protect consumers by mandating that ‘Natural’ claims on products should imply that the product is made up of natural ingredients, i.e. ingredients nature has produced, not man made or interfered with by man.